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Sport Stories - PAGE IN PROGRESS (please check back soon 🙂)

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UNITED WAY NFL PARTNERSHIP

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Digital Communications Lead 

  • Strategised and executed social and digital campaigns (including website development) for the NFL's longest charitable partnership (and a first-of-its-kind for US sporting codes) 

#HowIPlay60 campaign highlighting 2014 Super Bowl Champion quarterback Russell Wilson as key spokesman

  • I've compiled an overview of the partnership and initiatives I've worked on directly or worked to promote into an Instagram handle. You can find it here.

CHICAGO BEARS PLAYER INVOLVEMENT
  

Player representative and social media lead for Chicago Bears' Roberto Garza 

  • Created/managed Garza's Twitter account and introduced him to the platform

  • Live Tweeted his appearances throughout the 2013-2014 NFL season 

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